rollover, ira

rollover, ira, as part of the Mellor Management series, uses the structure of corporations to investigate the role of technology in communication. A play on the familiar US retirement fund, “rollover, ira” is a 3-channel video performance in which Alexia Mellor of Mellor Management takes on the alpha dog to challenge the subordination and sexualization of women in the media and corporations. Using play and humor with a touch of sarcasm, Mellor creates a chorus of dog barks, confronting the viewer surveilling her, the camera, and herself.

rollover, ira from Alexia Mellor on Vimeo.